Competing on easy

Easy could mean faster. Easier could mean more obvious. Easy could mean a lot of things. But the part of easy I like is when you take an existing problem, study it until it becomes clear, toss out everything that makes it blurry, and carefully polish what’s left over.
I’ve been thinking a lot about this lately because we’re finishing up a brand new product. In some ways it’s entirely new territory for us, but in other ways it’s familiar.

— Jason Fried, Signal vs. Noise

I agree with his point and am looking forward to the new product. I bet I will learn something from 37signals again.