Intercom Blog on Customer Churn
Since we launched automated emails in Intercom, one of the most common use cases has been re-engaging customers who have stopped using a product. Let’s look at how to do that effectively. …
… Activity churn is where the rubber hits the road. Typical Churn stats use account cancellations as a measurement but cancellation is only ever a trailing indicator. It’s the last thing that happens.
— Churn, Retention, and Reengaging Customers, The Intercom Blog
Some good tips for email communication included.