Category: Marketing

Kathy Sierra writing for gapingvoid:

“The key to understanding (and ultimately benefitting from) true “customer loyalty” is to recognize and respect that customers–as people – are deeply loyal to themselves and those they love, but not to products and brands. They are loyal to their own values and the (relatively few) people and causes they truly believe in. What looks and feels like loyalty to a product, brand, company, etc. is driven by what that product, service, brand says about who we are and what we value.”

Des Traynor writes for Intercom blog:

As Jared Spool notes, when teams are designing and building for themselves, they consistently improve the tasks that they do frequently but ignore the critical-but-not-frequent tasks.

He then proceeds to give specific examples. Good reminder.

Via @daeltar

The easiest way to create and share beautiful presentations.

It’s Hakim‘s project so you know it will be good.

Sir Jonathan Ive quoted in The Independent:

“We have been, on a number of occasions, preparing for mass production and in a room and realised we are talking a little too loud about the virtues of something. That to me is always the danger, if I’m trying to talk a little too loud about something and realising I’m trying to convince myself that something’s good.

“You have that horrible, horrible feeling deep down in your tummy and you know that it’s OK but it’s not great. And I think some of the bravest things we’ve ever done are really at that point when you say, ‘that’s good and it’s competent, but it not’s great’.”

You know, I believe he actually means it. It’s not marketing bluff. Then I am content with how and what Apple is doing.

Via @keff85

Good write-up of the thinking behind the basics of SaaS pricing models by Ray Grieselhuber.

As a startup, if you want to survive, you have to pick a model. Everybody starts off by thinking they are low on the complexity scale (“our product is simple!”) so they believe self-service is an efficient model for them. But complexity, in this discussion, has nothing to do with simplicity in the user experience (elusive in its own right) but the complexity of your user acquisition and total cost of service.

Via @jasonfried and @newsycombinator

John Gruber paints the picture of how different a game Amazon is playing.

It’s a heads we win, tails you lose strategy. That’s the brilliance. If you buy an iPad but use Amazon’s iOS apps to read Kindle books and watch movies through your Amazon Prime account, Apple wins but so too does Amazon. If you buy a Kindle Fire instead of an iPad, Apple gets nothing. Amazon wins so long as you consume media content from Amazon, no matter if you play it on a Kindle Fire or an iPad. Apple only wins if you buy an iPad.

I’m watching the Amazon’s kindle press event right now and as John points out, it’s definitely delivered too slowly.

Patrick McKanzie about his rework of Server Density pricing model. At the very least it’s a good inspiration of how you should approach your pricing strategy.

Also, have you read this one on pricing by Bidsketch founder?

Via @daeltar

As much as engineers like to joke about our counterparts in sales and marketing, the most successful sales and marketers think like engineers.

That’s when I realized – it’s not just that developers don’t see themselves as potentially amazing marketers. They might not even realize how deep and interesting of a field marketing is.

Tal Raviv writes on his Customers over code blog

Last month Bidsketch had the biggest increase in revenue it’s ever had.

Ruben Gamez then goes on into describing how he find out to which segments he could divide his clients and how he should present the new plans and much more.

Just read it.

Via @daeltar

Quick and easy way to build your product tours with Twitter Bootstrap Popovers.

Source The Verge