Surface: Between a Rock and a Hardware Place

June 21, 2012

John Gruber (Daring Fireball) in one of his best pieces yet.


Microsoft Surface is not fundamentally about Microsoft needing to control the entire integrated product in order to compete with the iPad on design. It’s about Microsoft needing to sell the whole thing to sustain its current profitability.
…
If I’m right, it’s inevitable now that Microsoft will acquire Nokia.

Trust me, just read it.

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