The New Yorker got unprecedented access to Apple’s Jony Ive and we got a small-book-sized article that gives us a glimpse into their design process. Well worth a read.
Archive: February 2015
I see it as Apple saying: “Hey, we are just starting to learn what could be done with this thing. Don’t say it’s going nowhere because the sales went down last quarter.”
And I believe they are right.
Another one by Ben Thompson about how Microsoft is seemingly becoming in terms with the new reality:
The cloud, though, changes that. Once you remove the burden of support and maintenance – that’s handled by the service provider – it suddenly doesn’t necessarily make sense to buy from only one vendor simply because they are integrated. There is more freedom to evaluate a particular product on different characteristics, like, say, how easy it is to use, or how well it supports mobile. And it’s here that Microsoft products, particularly the hated SharePoint, were found to be lacking.