As Ryan tweeted, this really is “condensed years of blog posts and project experiences into a 30-minute talk.”
Mr. Ben Thompson at his best. The article is so good. Important piece to my business theory puzzle.
You’ve read that software is eating the world, but this goes deeper.
I suspect that nearly every industry will belatedly discover it has a critical function that can be digitized and commodified, precipitating this shift. The profound changes caused by the Internet are only just beginning; aggregation theory is the means.
What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money. Jony is Obi-Wan. His team are Jedi whose nobility depends on the pursuit of greatness over profit, believing the latter will always follow the former, stubbornly passing up near-term good opportunities to pursue great ones in the distance.
The Web has radically transformed who can create, what we create, and how we create. It’s also changed the nature of what can be shared. This talk will examine how the byproducts of our creative work can have a tremendous impact, and will discuss how being open by default has the power to change the world.
2. SEO signals in the DOM (page titles, meta descriptions, canonical tags, meta robots tags, etc.) are respected. Content dynamically inserted in the DOM is also crawlable and indexable. Furthermore, in certain cases, the DOM signals may even take precedence over contradictory statements in HTML source code. This will need more work, but was the case for several of our tests.
Read the whole article on Search Engine Land blog.
Can we identify with certainty what makes some designers so good at their job? We think so, yes. Because when we look at the designers we admire, these six personality traits surface: ambition, empathy, non-linear thinking, pattern recognition, meticulousness, and tenacity.
Worth a read on Zorb blog.
On the Web, people use the concept of “above the fold” to support layout decisions, call to action designs, ad placements, and more. Here’s why most of these arguments don’t fly.
Nicely illustrated article by Luke Wroblewski.
“Fasten your seatbelts”, 15 minutes of business insight.
The New Yorker got unprecedented access to Apple’s Jony Ive and we got a small-book-sized article that gives us a glimpse into their design process. Well worth a read.
I see it as Apple saying: “Hey, we are just starting to learn what could be done with this thing. Don’t say it’s going nowhere because the sales went down last quarter.”
And I believe they are right.
Another one by Ben Thompson about how Microsoft is seemingly becoming in terms with the new reality:
The cloud, though, changes that. Once you remove the burden of support and maintenance – that’s handled by the service provider – it suddenly doesn’t necessarily make sense to buy from only one vendor simply because they are integrated. There is more freedom to evaluate a particular product on different characteristics, like, say, how easy it is to use, or how well it supports mobile. And it’s here that Microsoft products, particularly the hated SharePoint, were found to be lacking.
Ben Thompson writes about Google and what could eclipse it:
I think Google is quite safe when it comes to search, and that they will be a very profitable company for the foreseeable future. I just suspect we will all think differently about that dominance when it’s a small percentage of total digital advertising, just as we thought differently about IBM’s dominance of mainframes in the age of the PC, or Microsoft’s dominance of PCs in the age of the smartphone.
Apple Watch is not a product from a tech company, and it will not be understood, at all, by the tech world. Apple creates and uses technology in incredible ways. The Apple Watch may prove to be the most technologically advanced product they’ve ever built. But again: Apple is not a tech company, and Apple Watch is not a tech product.
When the prices of the steel and (especially) gold Apple Watches are announced, I expect the tech press to have the biggest collective shit-fit in the history of Apple-versus-the-standard-tech-industry shit-fits. The utilitarian mindset that asks “Why would anyone waste money on a gold watch?” isn’t going to be able to come to grips with what Apple is doing here. They’re going to say that Jony Ive and Tim Cook have lost their minds. They’re going to wear out their keyboards typing “This never would have happened if Steve Jobs were alive.” They’re going to predict utter and humiliating failure. In short, they’re going to mistake Apple for Vertu.
Great commentary by Ben Thompson on the Apple Watch introduction:
The Apple Watch section began with the iconic “One more thing…” at 55:44,1 and these were the extent of Tim Cook’s words before we got our first glimpse of the Apple Watch:
We love to make great products that really enrich people’s lives. We love to integrate hardware, software, and services seamlessly. We love to make technology more personal and allow our users to do things that they could have never imagined. We’ve been working incredibly hard for a long time on an entirely new product. And we believe this product will redefine what people expect from its category. I am so excited and I am so proud to share it with you this morning. It is the next chapter in Apple’s story. And here it is.
Then came the introductory video, and we never got an explanation of why the Apple Watch existed, or what need it is supposed to fill. What is the market? Why does Apple believe it can succeed there? What makes the Apple Watch unique?
For even more Ben’s insight listen to this episode of his podcast.
Apple is going into fashion industry in a big way. I have my doubts about the utility of the watch just yet, but utility may not be the most important job-to-be-done here. It will be interesting to watch the progress of this thing.