Mandrill – Smarter Email for Apps

Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.

We are currently using Postmark and it works great but as the job-to-be-done here is quite well defined and the APIs are reasonably simple, I’m sure it will be race to the lower price pretty quickly for these guys.

I like the modularization of the web application infrastructure we are seeing being build. And one has to wonder: What will be the inevitable integration about?