Thirteen Tenets Of User Experience
Robert Hoekman writes for Smashing Magazine:
Following is my list of 13 beliefs on the value of user experience strategy, design, and designers, one for every year I’d been in the web industry at the time I wrote it in 2012:
“User experience is the net sum of every interaction a person has with a company, be it marketing collateral, a customer service call, or the product or service itself. It is affected by the company’s vision and the beliefs it holds and its practices, as well as the service or product’s purpose and the value it holds in a person’s life.”
Read it. I identify myself with all 13 of them.
Robert is the author of Designing the Obvious which is worth a read too.