Microsoft Customers Always Win

Marco Arment writing:

They did everything that the press, analysts, and prevailing wisdom at the time were telling them to do. Everyone was pressuring them to be more like Apple, so they tried.

The problem isn’t that they botched it (although they did, in some ways). The problem is that Microsoft isn’t Apple, and Microsoft’s customers aren’t Apple’s customers. They tried selling a more Apple-like attitude to their customers, most of whom don’t want and won’t tolerate an Apple-like attitude. That’s why they’re not Apple customers.