Apple’s Magic Is In The Turn, Not The Prestige
MG Siegler for TechCrunch after explaining the meaning of “The Pledge”, “The Turn” and “The Prestige” in the parlance of magic tricks:
Look at the mobile landscape right now. There are two companies that are making any money in smartphones: Apple and Samsung. Or, put another way: Apple and the company Apple just won a billion dollar-plus judgement against for copying their smartphone designs. So while some may find Apple’s trick old hat now, no one else has figured out how to pull it off — except for the company doing a mediocre copy of the trick. I’d argue it’s because everyone is focusing on The Pledge and The Prestige, but Apple is the only one focusing on The Turn.
Via Daring Fireball