Clayton Christensen Explains Job-to-be-done
This 5 minute video by @claychristensen is the most influential thing I’ve watched in 2012: youtube.com/watch?v=VmbSpT…
— Jason Fried (@jasonfried) December 14, 2012
This 5 minute video by @claychristensen is the most influential thing I’ve watched in 2012: youtube.com/watch?v=VmbSpT…
— Jason Fried (@jasonfried) December 14, 2012
Great video. It goes right to the essence of marketing. Even deeper: the fundamentals of transactions. People do not buy a product for the product itself but because of the use (as in “utility”) they think they’ll get out of it. Or like he said: we hire products to do a job for us.