John Gruber does some reality checking:

The desire for the “Oh, how the mighty Apple has fallen” narrative is so strong that the narrative is simply being stated as fact, evidence to the contrary be damned. It’s reported as true simply because they want it to be true. They’re declaring “The King is dead; long live the King” not because the king has actually died or abdicated the throne, but because they’re bored with the king and want to write a new coronation story.

Daring Fireball

Sir Jonathan Ive quoted in The Independent:

“We have been, on a number of occasions, preparing for mass production and in a room and realised we are talking a little too loud about the virtues of something. That to me is always the danger, if I’m trying to talk a little too loud about something and realising I’m trying to convince myself that something’s good.

“You have that horrible, horrible feeling deep down in your tummy and you know that it’s OK but it’s not great. And I think some of the bravest things we’ve ever done are really at that point when you say, ‘that’s good and it’s competent, but it not’s great’.”

You know, I believe he actually means it. It’s not marketing bluff. Then I am content with how and what Apple is doing.

Via @keff85

Good people at Online MBA have sent me a link to this video.

Via AllThingsD

I firmly believe, now more than ever, that the tablet is taking the place in the hearts of many consumers as the new personal computer. This again cements in my mind the fact that this market will be much larger than the notebook and desktop market ever was and I believe even closer in size to the smartphone market than people realize.

What I would be worried about if I am an Apple competitor is that the iPad and perhaps specifically the iPad Mini, becomes the tablet that large portions of the market cut their teeth on.


Via @asymco

Article written by Kontra and goes along these lines.

Apple’s software problems aren’t dark linen, Corinthian leather or torn paper. In fact, Apple’s software problems aren’t much about aesthetics at all… they are mostly about experience. To paraphrase Ive’s former boss, Apple’s software problems aren’t about how they look, but how they work.

Via Daring Fireball

Horace Dediu asks this question from the viewpoint of disruption theory, where if you are trying to make better something, that’s good enough from perspective of some customers, you are creating a room for being disrupted.

The clue to this experiment is the presence of a control group. We could test the question of absorbability by by keeping a version of the product which did not improve (or got cheaper) and measuring whether is performs better vs. the “improved” version.

Of course, this is exactly what Apple does with the n-1 generation products. By ranging products which are older and at lower price points it can measure whether the improvements are valued.

MG Siegler for TechCrunch after explaining the meaning of “The Pledge”, “The Turn” and “The Prestige” in the parlance of magic tricks:

Look at the mobile landscape right now. There are two companies that are making any money in smartphones: Apple and Samsung. Or, put another way: Apple and the company Apple just won a billion dollar-plus judgement against for copying their smartphone designs. So while some may find Apple’s trick old hat now, no one else has figured out how to pull it off — except for the company doing a mediocre copy of the trick. I’d argue it’s because everyone is focusing on The Pledge and The Prestige, but Apple is the only one focusing on The Turn.

Via Daring Fireball

From the Stanford University’s Entrepreneurship Corner:

Adam Lashinsky, Fortune senior editor-at-large, shares an insider look at Apple, one of the world’s most iconic and secretive companies. Based on his research into the technology giant’s internal processes and approaches to leadership and building products, Lashinsky offers insights and surprises from his book, Inside Apple: How America’s Most Admired–and Secretive–Company Really Works.

Via @robertvlach

Horace Dediu reports:

My thanks to Adam Lashinsky of Fortune for inviting me to Fortune Brainstorm Tech in Aspen this week. I was asked to participate in a panel session with Gene Munster of Piper Jaffray to discuss “The Future of Apple”. The session was moderated by Adam.

Future of Apple from Fortune Conferences and Fortune Conferences on

John Gruber (Daring Fireball) in one of his best pieces yet.

Microsoft Surface is not fundamentally about Microsoft needing to control the entire integrated product in order to compete with the iPad on design. It’s about Microsoft needing to sell the whole thing to sustain its current profitability.

If I’m right, it’s inevitable now that Microsoft will acquire Nokia.

Trust me, just read it.

They haven’t released the whole interview yet but there are more short videos on D10 page. Once they put out the whole interview I will replace this highlights one with it. Meanwhile, you may be interested in the transcription of the whole thing.

Guy English writing:

I believe that many Apple observers have been too invested in picking off the low hanging fruit of obviously out-of-touch commentators, columnists, and analysts. Apple is winning. It’s fun to pick on the idiots, and we do tune in for the affirmation that engenders, but that’s not insight. It’s a tag team wedgie patrol. It takes a clever intellect to dismantle bullshit but, ultimately, it often just ends up with pantsing the dumb guy. Rather than doing that let’s aim to pants the A-grade quarterback.

Here are the top three problems I believe Apple faces in the near term.

To his list I would add the problem of filtering signal from noise in all the Stores – App, iBooks and iTunes. For starters, Apple must get better with suggesting new stuff based on past purchases.

Via Daring Fireball