Apple’s App Moat

June 24, 2013

Ben Thompson over at stratēchery:


It’s games like Candy Crush Saga – free, with in-app purchase – that are fueling much of that $10 billion. According to App Annie, for the iPhone:

– 95 out of the top 100 grossing apps feature in-app purchase
– 79 out of the top 100 grossing apps are free to download

The numbers are broadly similar on Android, with an even sharper skewing towards free: 96 out of 100 of the top 100 grossing apps are free to download.

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